Welcome to the wedding supplier Q&A series where every Sunday afternoon we’ll be speaking to a London based wedding supplier and uncovering information to make planning your wedding easier. Each supplier has been hand picked because of their awesome personality, love they have for their couples and knowledge of their industry. I’ve also tried to find suppliers that are unique to give you a taste of what’s possible.
This week we’ll be speaking with Lisa, the South London wedding florist and owner of Miss Victoria’s Floral Emporium. A fun and bubbly character with a wealth of experience in the industry and a real love for what she does.
1. Tell us a bit about the story behind your business & why you do what you do?
Miss Victoria’s Floral Emporium has been going for 3 years and I’ve been a florist for nearly 7 years now. I have a background in design, teaching and retail. I wanted a career that combines my creativity and love for working with people; floristry seemed to be the obvious choice. In the past I’ve probably had more careers than Simon Cowell has white t- shirts; my favourite line to describe where I’ve been and what I’ve done. You remember in Blue Peter when they showed you a creation and said “ and here’s one I made earlier”? Well, that was in fact, me! I am now settled being a florist and love what I do because of the level of happiness it brings people. That’s a little cheesy I know but it puts smiles on peoples faces. There’s a lot of love and effort that not only goes into preparing the flowers but also into getting to know the couple as well. So it’s really rewarding on a personal level as well as a professional level.
In addition to providing flowers for weddings I also run workshops, teaching people how to use flowers and put them together themselves. This can include people who want to become a florist or sometimes brides to be who want to do their flowers themselves. The workshops range from ‘How To Make a Wedding Bouquet’ to ‘Make your own Vintage Jam Jar Floral Arrangement’. I also provide exclusive workshops for hen parties, we make things like floral crowns which the hens love to wear out in the evening following the workshop. People often remark on how surprised they are at all the work and time that goes into making an arrangement. In a selfish way it’s is quite nice for people to appreciate what I do and the level of effort that goes into it.
I always, always meet up with my clients face-to-face to have a consultation with them and ask them to bring either their pinterest boards or a collection of images of what they like. Since I’m in a visual industry and I need the client to show me visually what they’re after. The consultation helps me understand their personality and their style as a couple and then from that I can say “I think you’d really like these kind of flowers because……”. Its about using the client themselves for the inspiration.
2. What are your Top-Tips for couples choosing a Florist for their wedding?
Sharing visual aids with your florist. For example Pinterest boards, photos and scrap books of images you’ve seen of flowers you like.
Know your budget before your first consultation. This will help your florist manage your expectations and provide options that suit you.
Make sure your florist is offering a free face-to-face consultation before you book them. It’s a good sign that they’re willing to invest time in you as a couple.
Your florist should be as excited about your wedding flowers as you are. You should be bouncing off each other for ideas, making it a really collaborative project. However, you need to be sure you’re the ones making the choices and decisions, not the other way around!
3. I love quotes, do you have any favourites?
My absolute favourite is one by John Lennon. When you’re starting your own business sometimes it can sometimes feel like you’re in a little black room rocking back and forth and wondering what the hell you’re doing? Well something my partner will always tell me during those moments is this quote:
“Everything will be okay in the end. If it’s not okay, then it’s not the end.” – John Lennon
And then rather cheeserly I also like:
“When I saw you I fell in love, and you smiled because you knew.” – William Shakespeare
That’s probably me being all romantic as I’m getting married soon.